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Yellowfly
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Creating a home for simpler city living.
Entering a fierce market, we crafted a distinctive and desirable positioning for a new residential development, offering an alternative to the surge of high-rise living in Boston's vibrant and culturally rich Fenway neighborhood.
Client
Cabot, Cabot & Forbes
Capabilities
Brand Strategy
Naming
Visual Identity
Verbal Identity
Illustration
Website
Campaign
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