Binoculars have always been for somewhere else.
We set out to change that. Through the "Take a Bino" campaign, the A-Series reframes binoculars as
an everyday companion for anyone curious enough
to look closer, expanding Bushnell into an entirely new consumer set and firmly returning the brand to the recreational observation category it once pioneered.
Client
Revelyst
Capabilities
Strategy Campaign
3D Visualization Film & Animation
Governance
Digital Experience
Credits
Images provided by Bushnell.
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