Since 1948, Bushnell has brought the world closer. Yet along the way the brand had lost its focus; invisible to the recreational observation category it pioneered, and creatively stagnant with the shooting sports audience it had come to depend on. We helped their leadership team realign the brand at its core, transforming 78 years of equity into a single identity capable of speaking to disparate outdoor audiences with equal conviction.
Client
Revelyst
Capabilities
Brand Strategy
Brand Identity
Retail & Packaging
Digital Experience
Brand Governance
2D & 3D Visualization
Credits
Images provided by Bushnell.
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