Since 1948, Bushnell optics have accompanied generation after generation into the field. We helped their leadership team realign their brand at its core and develop an authentic and salient brand expression that transforms 75 years of equity into the non-negotiable tool for the next generation.
Client
Revelyst
Capabilities
Brand Strategy
Visual Identity
Verbal Identity
Motion Identity
Retail & Packaging
Website
Illustration
Governance
Credits
Images provided by Bushnell.
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