Bringing originality back.

25 years after taking the world by storm, we reimagined the original Tamagotchi to capture its global legacy and engage new audiences through an identity that celebrates the originality in us all.

Client
Bandai NAMCO
Capabilities
Brand Strategy
Visual Identity
Verbal Identity
Campaigns
Packaging & Retail
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Driven by our insights, we designed the the identity to celebrate the uniquness of each Tamagotchi pet and device as a statement and representation of their human companion. With thousands of combinations, each handheld pet reminds us that we were all raised to be original.

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