Cabot, Cabot & Forbes

Creating a residential breath of fresh air.

Working with developers Cabot, Cabot & Forbes, we brought a new urban community to life — one that offered audiences a brighter lifestyle proposition. Featuring sun-dappled green spaces and meticulously transformed landmark architecture, we positioned the collection of residences as a hilltop destination, a home beyond the four walls of towering downtown apartments, offering space for the maturing lifestyle of the post-graduate city lover.

CS_OVL_Logo
CS_OVL_Pool_Render
CS_OVL_Messaging
CS_OVL_Landmark

To find relevance with culturally diverse audiences and neighborhood advocates alike, we developed the brand name to balance aspirational vision and historic past, setting the foundation for the compelling story of uniqueness, transformation, and meticulous detail that we would unfold across The Overlook at Saint Gabriel’s brand.

CS_OVL_Website
CS_OVL_Billboard
CS_OVL_Business_Card
CS_OVL_App_Icon

Our visual identity borrowed inspiration from the stunning linework of the property’s reclaimed stained glass and the colorful light that filters through them. The “O” in the primary wordmark is an activated design element, holding storytelling and signage elements to celebrate the many facets of the community in an inclusive nature.

CS_OVL_Signage
CS_OVL_Campus_Map
CS_OVL_Building_Icons
CS_OVL_East_Signage
CS_OVL_Maker_Hall_TV
CS_OVL_Lifestyle
CS_OVL_Monastery_Lounge

Our photo and video team documented the entire project from construction to daily residential life providing ample content for social media, short films, and various printed materials.

CS_OVL_Rainbow
CS_OVL_MakerHall_Entry

Today, The Overlook at St. Gabriel’s is a multi-faceted community with a unique sense of place. Our strategic foundation has laid the groundwork for further development on the property and created a brand that stands for elevated experiences at every turn, in Boston and beyond.

Discovery
Brand Strategy
Naming
Visual Identity & Guidelines
Messaging & Verbal Identity
Collateral & Marketing Materials
Signage & Wayfinding
Photography & Film
Renderings

© 2024 Pilot, Inc.