Not your mother's dumplings.

Dumpling Daughter’s upscale line of pre-packaged products faced a sea of competition and categorical stigma. We created a refreshed identity and new retail expression that cut through the noise of a homogenized aisle and introduced flavor and heritage into the frozen food lexicon.

Client
Dumpling Daughter
Capabilities
Visual Identity
Verbal Identity
Packaging
Character Design
CS_DDR_Graphic_Elements-03
CS_DDR_Flour_Hands
CS_DDR_Packaging_Fronts
CS_DDR_Graphic_Elements-01
CS_DDR_Apron
CS_DDR_DD_Animation
CS_DDR_Dumplings_CloseUp
CS_DDR_Packaging_Stacked
CS_DDR_Mascot_Poses_FINAL
CS_DDR_Family
CS_DDR_DumplingArt
CS_DDR_Packaging_FrontBack
CS_DDR_SauceBottles
CS_DDR_OOH_Posters
CS_DDR_Hat
CS_DDR_Bag
CS_DDR_OOH_Billboard
CS_DDR_Shipper

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