Bringing originality back.

25 years after taking the world by storm, we reimagined the original Tamagotchi to capture its global legacy and engage new audiences through an identity that celebrates the originality in us all.

Client
Bandai NAMCO
Capabilities
Brand Strategy
Visual Identity
Verbal Identity
Campaigns
Packaging & Retail
CS_Tamagotchi_01_PILOT
TAMA_Logo_Variations
CS_Tamagotchi_03_PILOT CS_Tamagotchi_04_PILOT
TAMA_CS_FINAL_5
CS_Tamagotchi_Packaging-1
TAMA_CS_FINAL_6
TAMA_CS_FINAL_7
TAMA_CS_FINAL_8A
TAMA_CS_FINAL_8B
TAMA_CS_FINAL_9
TAMA_CS_FINAL_10A
TAMA_CS_FINAL_10B
TAMA_CS_FINAL_11
TAMA_Colors
TAMA_CS_FINAL_13
CS_Tamagotchi_02_PILOT
TAMA_CS_FINAL_14B
TAMA_PhoneGIF
TAMA_CS_FINAL_16

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